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The former Cartoon Network ad sales executive will fill in the company’s new Senior role, which was created to accelerate ad sale revenues for Genius Brands' ever-growing Kartoon Channel!.

The long-anticipated, delayed event amassed a total of 15.5 million average throughout its 17-day ordeal. Despite representing declines since the network's similar broadcasting in Rio in 2016, this year's competition received the largest-ever digital viewership rate, as well as a spike in ad sales.

TV ad sales have seen a 5% sale increase, along with higher prices. Global ad spending is expected to grow by 14% to a record $657 billion in 2021, while US sales will grow by 15% to $259 million.

The service reported $440 million in March of last year and 33 million monthly active users, drawing in $150 million in advertising alone. That rate of advertising revenue growth puts it about a year behind Pluto TV.

A respected and established leader with over 20 years of diverse sales experience, she will now oversee the go-to-market sales team and their consultative and solutions-oriented relationships with agencies and clients.